Indian VAS industry in 2009
It is said that Indian Vas Industry will growth at a 50% annually through 2009 and thereafter. India is one of the very few countries to have SMS, now that explains why twitter became a rage in USA! However the Indian consumer now want much more than SMS. Stock updates, Astro Updates, jokes etc!
Customized knowledge services company Boston Analytics today unveiled a new report that forecasts a 50 percent compounded annual growth rate (CAGR) in India’s Mobile Value Added Services (MVAS) industry that will lead to a US$348.8 million market by 2009. The study details how a timely convergence of a saturated mobile voice market, little government involvement, an emerging ecosystem and rich consumer demand will lead to rapid development and adoption of MVAS content within the country
The report highlights the evolution of India’s mobile phone market with a particular focus on the last seven years in which favorable legislation, a rapid decline in tariffs and the commoditization of its mobile phone voice service put cell phones in the hands of more than 100 million residents and left carriers looking for new revenue streams. The stage is set for mobile phone companies to create new growth through the delivery of music and entertainment-related mobile, location-based services, and mobile Internet content to increasingly tech-savvy subscribers.
“India’s booming economy and rapid growth have been well-documented, and although a lot of attention has been paid to its effect on other nations, it is equally important to recognize the opportunities within the country created by the increase in consumers suddenly loaded with disposable income,” said Rashid Bilimoria, CEO and Co-Founder, Boston Analytics. “This report shows how India is catching up with the rest of the world in that it too is demanding creative applications for ever more advanced mobile devices
You can now download the full report by clicking here.
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